In 2018, Xuelei established the first domestic museum themed on the “art of fragrance”, and was awarded the registration certificate for museum works and design drawings issued by the Guangdong Provincial Copyright Bureau. The museum aims to display the art of fragrance from a professional perspective, spread fragrance culture, and adheres to Xuelei's original intention and vision. Now it has become a popular photo spot for perfume lovers at home and abroad.
In 2018, Xuelei established the Xuelei Fragrance Academy.The Xuelei Fragrance Academy, in partnership with ISIPCA and other top global perfume institutions, offers professional courses in perfumery and fragrance at various levels, emphasizing a teaching approach that combines practice and theory. Adhering to the educational philosophy of "dedication to professional focus , unity of knowledge and practice," the academy has established an integrated educational, research, and production cultivation system, creating the first professional fragrance academy in China that spans from education to research and practice.
Master Perfumer Fragrance Tasting Class Review:
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Anne Flipo
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Calice Becker
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Florent di Marino
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Honorine Blanc&Nathalie Lorson
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Yann Vasnier
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Olivier Cresp
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Emilie Coppermann
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Philippe Paparella-Paris
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Daniel Li
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Alexandra Carlin
In September 2020, we opened the vivinevo Perfumery, the first domestic perfume art museum in Beijing. This perfumery won the Andrew Martin Annual Design Award, which is regarded as the "Oscar" of the international interior design industry. It was also selected into the top 100 new consumer goods list during the Beijing Design Week, and thus became a popular photo spot for Beijing's new Internet celebrities.
