Based in Guangzhou, Xuelei has been committed to R&D, production, and sales in the field of perfume and fragrance for 29 years. We have built a 40,000-square-meter fragrance industrial park capable of producing over 50 million bottles of perfume and fragrance products each year.

Our perfumer team consists of a number of international master perfumers, including winners of FiFi Awards. We possess a modernized fragrance evaluation booths and fragrance laboratory, and have established the first national museum themed on the “art of fragrance”.

  • 1995

    Xuelei was established 1995

  • 1996

    Fragrance brand MeiDun launched in 1996

  • 1999

    Business expanded to the Guangzhou Development District in 1999

  • 2003

    LONKOOM rolled out in 2003

  • 2005

    Production base relocated to Baiyun District in 2005

  • 2006

    Dubai branch established in 2006

  • 2009

    vivinevo founded in 2009

  • 2010

    Saudi branch established in 2010

  • 2011

    Brazil branch established in 2011

  • 2016

    Enter the global market in cooperation with ASEAN in 2016

  • 2018

    A 40000㎡ modern fragrance industrial park put into use in 2018

  • 2019

    Beijing branch established in 2019

  • 2020

    Hangzhou branch and vivinevo Perfumery launched in 2020

  • 2021

    Xuelei new HQ Cornerstone laying ceremony in 2021