Based in Guangzhou, Xuelei has been committed to R&D, production, and sales in the field of perfume and fragrance for 29 years. We have built a 40,000-square-meter fragrance industrial park capable of producing over 50 million bottles of perfume and fragrance products each year.
Our perfumer team consists of a number of international master perfumers, including winners of FiFi Awards. We possess a modernized fragrance evaluation booths and fragrance laboratory, and have established the first national museum themed on the “art of fragrance”.
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1995
Xuelei was established 1995
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1996
Fragrance brand MeiDun launched in 1996
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1999
Business expanded to the Guangzhou Development District in 1999
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2003
LONKOOM rolled out in 2003
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2005
Production base relocated to Baiyun District in 2005
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2006
Dubai branch established in 2006
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2009
vivinevo founded in 2009
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2010
Saudi branch established in 2010
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2011
Brazil branch established in 2011
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2016
Enter the global market in cooperation with ASEAN in 2016
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2018
A 40000㎡ modern fragrance industrial park put into use in 2018
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2019
Beijing branch established in 2019
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2020
Hangzhou branch and vivinevo Perfumery launched in 2020
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2021
Xuelei new HQ Cornerstone laying ceremony in 2021