2018年，雪蕾成立了国内首家以“香氛艺术”为主题的博物馆，并荣获广东省版权局颁发的博物馆作品登记证书及设计图作品登记证书。博物馆从专业的角度展示香氛艺术，传播香氛文化，践行雪蕾的初心和愿景，现已成为国内外香水香氛爱好者的打卡圣地。
In 2018, Xuelei established the first domestic museum themed on the “art of fragrance”, and was awarded the registration certificate for museum works and design drawings issued by the Guangdong Provincial Copyright Bureau. The museum aims to display the art of fragrance from a professional perspective, spread fragrance culture, and adheres to Xuelei's original intention and vision. Now it has become a popular photo spot for perfume lovers at home and abroad.
为了培养业内人才，满足企业的发展所需，也为国内外香氛从业者提供一个专业交流平台，给香氛爱好者打开一个全方位了解香氛文化的窗口，向大众展现和传播香氛的魅力，雪蕾携手多位国际调香大师，定期开设大师香氛品鉴课堂，与广大香氛爱好者及从业者一起探索嗅觉世界和调香技巧，品鉴大师之作。
调香大师香氛品鉴课堂回顾：
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Anne Flipo 专场
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Calice Becker 专场
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Florent di Marino 专场
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Honorine Blanc&Nathalie Lorson 专场
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Yann Vasnier 专场
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Olivier Cresp 专场
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Emilie Coppermann 专场
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Philippe Paparella-Paris 专场
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Daniel Li 专场
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Alexandra Carlin 专场
2020年9月，雪蕾在北京落地了国内首家香氛艺术馆——维维尼奥香氛艺术馆。此馆斩获国际室内设计界“奥斯卡”——Andrew Martin年度设计奖，入选北京国际设计周100新消费榜，成为北京新晋网红打卡点。
In September 2020, we opened the vivinevo Perfumery, the first domestic perfume art museum in Beijing. This perfumery won the Andrew Martin Annual Design Award, which is regarded as the "Oscar" of the international interior design industry. It was also selected into the top 100 new consumer goods list during the Beijing Design Week, and thus became a popular photo spot for Beijing's new Internet celebrities.
